kicked to death by hoodies

Ah, just caught the second half of The Apprentice tonight, having been to the pub with Dave earlier, but I think I got the gist of it. They're all still useless. It's hard not to think, however, that it's about time that someone started holding Alan Sugar to account. He's very happy to pour scorn on every idea, but does he have any of his own? Tonight he laughed down the suggestion of eco-friendly cards, making it clear there was plenty the team could have done instead. For example, "I would have applauded you if you'd have designed a card which when you opened it said 'sorry to hear that your 11 year old son got kicked to death by a hoodie', because that's the sort of issue that people face".

My god. Does he really think people would buy that card????