cheep chickens

Currently watching 'Hugh's Chicken Run' on c4, a very laudable attempt to convince us to turn to organic chickens rather than keep eating intensively farmed meat. Quite right too, and the show is full of genuinely upsetting moments.

'Stop buying cheap Tesco chickens' is Hugh's message. Almost everyone in Axminster shops there. He wants them to go elsewhere. But where? The monopoly of the supermarkets is all but absolute!

Thing is, the folk at Tesco aren't answering the phone, and Hugh has other things to do. A cooking school, for one. His restaurant, too. Even a book tour. Oh, and one other thing, too. He's about to open an organic food store in Axminster...

That'll be handy, then.