no brand awareness

Obviously this whole furore about Russell Brand and Jonathan Ross is unbelievably overblown, and the news that the head of Radio 2 has now had to resign is just utterly ridiculous. The comments were in bad taste and an apology should have sufficed, and would have had it not been for the tabloid press and the large percentage of the 30,000 people who complained despite not even listening to the show. The eagerness of public figures to damn the two presenters is yet further evidence of Chris Morris's 'Brass Eye' thesis; that celebrities and politicians are only too happy to speak up over issues of which they have zero knowledge. Gordon Brown's latest comments demonstrate this ably; they are utterly fatuous. He said:

"I simply wanted to express the views of the general public that this was inappropriate and unacceptable behaviour on the part of leading personalities to whom many people look to as role models. I leave it at that."

To whom many people look to as role models!!?! What the fuck is he talking about? Brand and Ross aren't role models, they are comedians. This whole debacle has been massively disappointing.